Propellerhead – the software firm behind music production programs like Reason and Recycle, announced their rebranding on August 26th. Tim Self of marketing at Reason stated, “It didn’t take much research to figure out that the world knows us for Reason. When I get introduced by industry peers at conferences they often say, “Meet Tim from Reason”, never Propellerhead. Reason is what we do and who we are now, so why not be direct and own it outright?”
The 11th version of Reason was also announced along with some of its new features. The Reason Rack Plugin – turns Reasons instruments and effects to VSTs to be used in other DAWs.
Other features for Reason 11 are new device additions like the Sweeper Modulation Effect and Quartet Chorus Ensemble, as well as a slew of new tools to speed up your workflow. In song arranger view – new features like curved automation and muting MIDI notes are on deck. There is also a new purchase tier, Reason Suite – which comes with 16 extra Rack Extensions for a total of more than 70 devices.
While it’s too early
Visit Reason Studios for more info on Reason 11.